Willow Li
2021
US
Learning more about Willow…
Meet Willow, the founder of AyiConnect. With over a decade of experience in consulting practice, she honed her ability to connect talent to job opportunities using online platforms across many different cultures. Her journey started from a personal experience - as an immigrant mom raising two children in the US, she wanted to share her Chinese language and culture with them with the help of a caregiver. It took her a long time to find someone. When her dad got cancer, she struggled to find a companion caregiver who could communicate with him in his native language. This experience made her realize that there had to be a better way to connect families with quality caregivers who share their language and culture.
When Willow and her team built the AyiConnect platform, they discovered a community of underserved non-medical caregivers who were eager for more job opportunities and ways to share their cultures and languages with American families. Most of them are immigrants and not native English speakers, and their job opportunities were previously limited to the local community they knew. AyiConnect offers training courses for caregivers, including caregiving knowledge and English lessons, so they can upskill themselves.
Through the pandemic, AyiConnect faced challenges, including the loss of a dear team member to Covid in Q1 2023. It took an emotional toll, but they took some time to reorganize and came out stronger than ever to support their users.
AyiConnect has made over 10K+ connections with a 4.8 TrustPilot rating. They are constantly improving their platform based on user feedback, adding exciting new features, such as Live Connect for real-time communication with caregivers.
Willow is proud to have created a platform that not only connects families with quality caregivers but also creates job opportunities for these caregivers.
If you're looking for trusted, culturally-aware care, AyiConnect offers a 5-day free trial to anyone interested in trying out the app. Sign up today and experience the peace of mind that comes with quality care and cultural understanding.
AyiConnect’s launch
AyiConnect connects families with multilingual care needs to individual at-home childcare, senior care and domestic care in their preferred languages.
AyiConnect's key goal is creating connections through different features and channels. Besides the regular job posts and searches, they offer "Live Connect" events where users can conduct real-time audio and video interviews, extend job offers, and make payments all in one place. Their chat offers multiple language options and translations for seamless communication. Caregivers can also receive ID verification and background checks.
The app has a training program for underserved non-medical caregivers, including caregiving knowledge and English lessons. This program helps caregivers upskill themselves and gain more job opportunities. AyiConnect's mission is not just about connecting families with quality caregivers but also about creating job opportunities for caregivers.
AyiConnect's focus on providing quality care in a preferred language makes it stand out from traditional caregiving services. With close to 25K members joining AyiConnect, the app is continuously improving based on user feedback and adding exciting new features. As AyiConnect continues to grow, the team is committed to providing culturally aware care to all families who need it.
What is her next milestone?
Her next 3-6 months will focus on growing membership and making the app more engaging.
Learn more on their website AyiConnect.
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